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Guinness Storehouse Review: Is it worth it?

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The Guinness Storehouse is one of the most popular tourist attractions in Ireland as well as one of the most visited sites in all of Europe. Last year saw over 1.7 million visitors from around the world pass through the doors of the famous storehouse at St. James’ Gate Brewery in Dublin. But is it really worth all the hype? And do you need to be a fan of the black stuff to enjoy it? The following Guinness Storehouse review will tell you everything you need to know about the site and what to expect. Leaving you free to make your own mind up. So keep reading to find out what it’s really like.

Directions to Guinness Storehouse

The Guinness Brewery is located in an industrial area to the west of Dublin city centre on the original site where Arthur Guinness built his factory, for what would become one of the world’s most recognisable brands.

Guinness factory gates at St. James' Gate
The Storehouse itself is a little out of the centre but easy to find

Temple Bar to Guinness Storehouse

Walking from the Temple Bar area in the centre takes around half an hour to reach the Guinness Storehouse, in what is a relatively straightforward route taking you past Dublin Castle.

Bus to Guinness Storehouse

If you don’t feel like walking, bus 123 from either O’Connell Street or Dame Street leaves every 8-10 minutes and should take 10 minutes. There is also a tram stop at St. James’s Hospital, which is less than 10 minutes’ walk to brewery.

Guinness Storehouse Parking

If you have your own transport you’ll find a free car park on site. However, spaces are limited and at busier times of the year it may be better to use public transport. The drive from Dublin city centre is about 20 minutes and 27 minutes (depending on traffic) if you’re coming directly from Dublin Airport.

Guinness Tour Price

Entrance starts at €19.50 for adults, €16 for children aged 13-17 and €5 for those between ages 6-12 (presumably they won’t be drinking any of the famous beverage). Anyone aged under 6 can enter for free. Adult prices can differ for busier times of day, with admission for two adults changing by as much as €13.

Entrance includes access to the tour and a free pint of Guinness, or a soft drink for anyone under the legal drinking age (18). There are a number of extras that can be purchased either when you buy tickets in advance or on the day. Booking online allows you to skip the queues and avoid any long lines as you collect your tickets. Audio guides are available at the entrance for €2 in a variety of languages. You can also pick up a leaflet with the layout of the Guinness Storehouse. However, the levels are easily laid out and it’s impossible to get lost (even with my sense of direction!).

Entrance showing the way to the Guinness Storehouse
The vast majority of visitors to Ireland’s capital pass through this way. But is it worth it?

Guinness Storehouse Hours

The Storehouse is open from 9:30am every day (with the exception of Christmas Eve, Christmas Day and St. Stephen’s Day) until 9pm between July and August and 7pm the rest of the year. The last entry is two hours before closing time.

However, the actual Guinness brewery tour is separate from the Storehouse and costs €95 for a 3 hour walking tour of the Guinness factory plus several extras (including the Storehouse tour).

Guinness Storehouse Tour Length

The tour is self-guided and takes you through a number of levels as you gradually make your way to the top floor via a combination of walkways and escalators. There is also a lift available for anyone using a wheelchair or pushchair, etc. It generally takes around an hour and a half to two hours to see everything, depending on how much you want to look at. In the middle you’ll find a café to have a quick break or grab a snack and something to drink. Of course, as you might expect from a site as popular as this in a city as expensive as Dublin, the prices aren’t so cheap.

The Guinness Storehouse Tour

After collecting your tickets follow the only route possible. A long escalator leads you to your first stop; the Guinness Storehouse shop. Don’t worry, it’s not all just some big money-making scam, although it can be a bit confusing. Instead of getting distracted by all the shiny souvenirs you can take home, walk directly ahead to begin your visit.

Brewing Process and History of Guinness

The lower floor of the Guinness Storehouse is all about the brewing process. For anyone that’s been on a brewery tour before this won’t be anything new, but you can learn about the little intricacies that makes Guinness the famous drink that it is. Above that you’ll find more on the history of the old brewery. The foundation, why Arthur Guinness wanted to set-up his factory at St. James’s Gate and what happens to the Guinness after it’s produced. There are many stories and some interesting curiosities from a site that has seen a lot of history. Both for Guinness and the city of Dublin itself.

Stacked barrels on the Guinness Storehouse tour
Barrels were used frequently in Guinness’ past and form part of the interesting story of the drink

The Tasting Room

Once you’ve learnt everything about the brewing process, how to build a barrel and how they were shipped you might be wondering what else there is to know. Well up next is your first opportunity for a taste of Guinness.

Small groups (after a waiting time of no more than 10 minutes) are directed along a darkened corridor before a set of doors open up to reveal a pure, bright white room. At the time of my visit I was greeted by a man with long hair and a beard. Jesus metaphors aside, inside this small, heavenly room are four tables. Each containing the aroma of four of the main ingredients that make up every drink of Guinness. Barley, roasted malt, hops and yeast. After taking a whiff of each ingredient you will be handed a drink about the size of a shot glass with some of the black stuff for you to try.

The World of Guinness

Once you’ve had your taster it’s time to head upstairs on the long escalators (maybe admiring the view below if you’ve a head for heights) to the commercial section. This is Guinness’ world of advertising and contains all of the past promotional campaigns that the company have used over the years. Large screens and interactive tablets display TV adverts from the past, while on the wall you’ll be able to view many of the posters and memorabilia that have been used around the world. You’ll see many you recognise and some you’d forgotten all about. With this much advertising it’s easy to see why Guinness is so well-known.

Clocks featured in a famous Guinness advert of the past
Among the displays of Guinness past advertising campaigns is this display of one of the most famous adverts. What was your favourite?

For me this was where I spent the most time on the Guinness Storehouse tour. I’ve visited several breweries in the past and the process of making it is nothing different. And while I appreciate the taster I found the previous advertising campaigns to be of greater interest. This is partly due to a nostalgia element, looking at posters and adverts from the past I remember so well. But it also goes to show how much the advertisement of the product has changed over the years while some things are still the same.

Guinness Storehouse Restaurant and Bars

The final floors of the Guinness Storehouse are where you’ll find the food and drink experiences. As you enter you’ll pass by a wall covered with photos of the many celebrities who have been among the 20 million visitors to the Guinness Storehouse. Beyond that you have a few options here where you can collect your free drink, including the Guinness Academy. Here you can learn how to pour the perfect pint of Guinness before sampling it for yourself. You’ll also be given a certificate to prove you know what you’re doing when it comes to pouring pints. However, holding off on this you’ll find a better location to enjoy your pint in a moment.

You’ll also find the Guinness Connoisseur Experience in this floor. A €40 tasting experience where you can the different types of Guinness. And there are more purchasable extras available in this area if you wish to part with your cash. For €6.50 you can enjoy a pint of Guinness with your face on it (if you really want to). The personalised pint, or (good grief!) “STOUTie”, can be purchased just before the stairs leading upstairs.

The top floor is where you’ll find the Gravity Bar and the ideal spot for taking that well-earned free pint of Guinness, Hop House 13 beer or soft drink. The Gravity Bar features 360° views of Dublin with pointers directing you to many of the city’s famous sites. So find a seat, sit back and enjoy a pint of Ireland’s most famous export.

A pint of Guinness with a view looking over Dublin
Not a bad view to end the tour and it makes it all worth the trip

Final thoughts on the Guinness Storehouse

So is the Guinness Storehouse worth visiting? It’s not the cheapest and if you’ve seen one brewery there’s not a lot new that you’ll learn. However, the top few floors offer something more and there’s plenty of interesting history about the site. You can’t really leave Ireland without having tried at least a sip in the home of Guinness. Although you’ll find better (and cheaper) places around Dublin for that authentic pint. Whether you enjoy the drink or not depends on your personal tastes. Sláinte!

Guinness Storehouse Facts

  • The Guinness Storehouse was built in 1902 and opened as a tourist attraction in 2000
  • Over 20 million visitors have entered the Guinness Storehouse since its opening and it’s Ireland’s most popular tourist attraction
  • Arthur Guinness signed a 9,000 year lease for the site at St. James’s Gate, which incorporates the brewery and Guinness Storehouse
  • The UK consume the most Guinness followed by Ireland and then, surprisingly, Nigeria
  • Over 3,000,000 pints of Guinness are brewed everyday at St. James’s Gate
  • It would take 14.3 million pints of Guinness to fill the large atrium that houses the Guinness Storehouse
  • Guinness tastes better in Ireland

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This Post Has 3 Comments

  1. Kacie Morgan

    I’d love to go here – I always travel with food in mind and I love doing food tours and visiting distilleries and breweries, etc! My Dad loves Guinness and I’m sure he would be delighted if I brought some back for him.

  2. Stuart Forster

    I’ve been to this place many years ago. They are brilliant at marketing. It really does taste better in Ireland, in my view.

  3. S mcd

    Definitely tastes better in Ireland. Adverts suggest pricebut not clear more expensiveat weekend.

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